Standard chicken stock is simmered for 1–2 hours to extract flavour. Rasa is simmered for 18 hours to extract something entirely different — collagen, gelatin, and bone minerals that only release after sustained heat. The gel you see when Rasa cools is pure collagen. It liquefies completely when heated. That gel is 9g of protein per serving. A stock cube has none of this.

The Charaka Samhita documents a therapeutic meat broth called Mamsa Rasa — named clinical applications for Vata disorders, emaciation, and tissue nourishment. This is a clinical prescription documented 2,000 years before modern nutrition science identified the glycine, collagen, and mineral content that explains why it works. The Vedic tradition was scientific before modern science had a name for it.

The compounds in an 18-hour bone broth have been clinically studied for joint health and cartilage repair (collagen and glycine), gut lining integrity (gelatin), skin elasticity (bioavailable collagen), and sleep quality (glycine). Every claim on the Rasa label cites the specific peer-reviewed study, year, and measured outcome.

No. Rasa contains chicken bones, water, organic vegetables, Ayurvedic herb extracts at stated doses, organic apple cider vinegar, and rock salt. No preservatives — shelf stability comes from retort processing alone. No MSG. No fillers. No flavour enhancers. Every ingredient and its exact quantity appears on the label. Every batch has a published Certificate of Analysis before the first order ships.

The gel that forms when Rasa cools is pure collagen — the proof that the 18-hour simmer worked. A bone broth that stays liquid when cold has not extracted enough collagen. When you heat Rasa, the gel liquefies completely within 60 seconds. That gel is 9g of bioavailable protein per serving. It is not a flaw. It is the point.

Rasa comes in a 250ml shelf-stable sealed pouch. Heat for 60 seconds. Pour. Drink. Works as a warming drink before dinner, a post-workout recovery drink, a mid-afternoon alternative to tea or coffee, or a base for soups and gravies. No refrigeration needed until opened.

Rasa is made with free-range chicken bones from FSSAI-certified slaughterhouses with batch-level traceability. BrothVeda sources bones directly — so we know exactly which facility, which batch, and which date every pouch was made from. This is published in the batch Certificate of Analysis available on our website before any order ships.

Founding Tasters receive a complimentary sample from our first batch and 25% off their first three orders when we launch. We are building the first community of people who believe in what we are doing before we ask them to pay for it.

Organic apple cider vinegar is added at the start of the simmer — not for flavour, but for function. The acetic acid in ACV helps draw minerals out of the bone matrix into the broth. Calcium, magnesium, phosphorus, and potassium are locked inside the bone structure. ACV acts as a mild acid that breaks down the bone matrix faster, releasing more minerals into the liquid during the 18-hour simmer. By the time Rasa is ready, the vinegar has cooked off completely — you will not taste it. What remains is a significantly more mineral-dense broth.

Every ingredient in Rasa satisfies three verifiable truths before it earns a place in the recipe. Vedic Root — it must be cited in a named classical Ayurvedic text with a Sanskrit term. Scientific Proof — its benefit must be backed by a named peer-reviewed journal, year, sample size, and specific measured outcome. Product Truth — its exact dose must appear on the label, and every batch must be tested and published before the first order ships. Turmeric is cited in the Charaka Samhita and backed by clinical studies on curcumin bioavailability. Ginger appears in Ayurvedic texts as a digestive and anti-inflammatory agent and is supported by peer-reviewed evidence on gingerol. Black pepper is prescribed alongside turmeric in classical texts — and science confirms piperine increases curcumin absorption by up to 2,000%. If an ingredient cannot satisfy all three truths, it does not go in the pouch.